Genius...because it's true, and funny

Feed a family of four for £100 a month?

Well these guys seem to think it's possible. You might want to pick your way through the menus, for example you might wonder at 'Brazil and Seed Butter'. I'd try it...
The whole thing looks quite well worked out and makes mention of the importance of avoiding waste.
The recent BBC show on the subject was shocking not for the celebrity chef angle but the sheer scale of waste and how much the presumed taste of consumers is taken as an excuse to destroy perfectly good food. You can read about the Love Food Hate Waste campaign here.