A new term starts

What with all the students milling around loooking lost, it must be the new term.
I can't get over the fact that probably most of the overseas students payed over £10,000 to be here. So what are they getting for their money?
So far they are put through an administrative process that is peculiarly British. (Maybe it's the ideal introduction to our way of life.)
Queue, don't give enough time for the processes, queue some more, don't put any signage up, move people fom room to room, tell no-one what's happening [this might not be quite fair] and queue some more so you can fill out some forms and pay up...
More of this as we go along...but when you think they're studing marketing....

Just got back from the KMFM Battle of the Bands in West Kent UK. My son Jack's band Standing in Lines played. They were (I think the current phrase is) awesome.
They were up against some great bands and didn't get through to the final, but such was the competition that two of their competitors did!
You can still get them into the final by loggin onto the KMFM site. You can text as many times as you like and also vote online. They've got a CD as well so for just £4 you can have your own Standing in Lines experience...go on then.

(PS Jack is great. I'm very proud of him)

Culture jamming

I just love adbusters because I like the idea of making it difficult for consumers to 'read' ads. If they are not quite certain what is an ad and what is subverting advertising then maybe they'll questions just a little bit more. Maybe.
The thing that always strikes me about the students I meet (and I'm usually teaching them about marketing...) is their naivite - they really do believe that a brand that they know...Nike, Pepsi; the usual subjects...are better.
So I try to get them to visit adbusters..have a look.